Visitor statistics for the Hill House

The results of our survey told us that we received over 2,000 international visitors who didn’t speak English as their primary language. We welcomed visitors from 53 countries, speaking at least 34 different languages. The 5 countries we received the most visitors from were: Germany, the US, Italy, France and Australia. Of the top 15 countries we received visitors from, only 1/3 of these countries use English as a primary language.

These are broadly in alignment with countries we commonly welcome people from – for example, large numbers of visitors from Germany, Austria and Switzerland have led to a significant number of German-speaking visitors. Yet, other languages came as a pleasant surprise to the Hill House team – for example, several VSAs remarked that they hadn’t realised how many Hungarian visitors we have had!

So, it is now the end of the year, and we are able to say that people from all six inhabitable continents visit the Hill House, from Azerbaijan to South Africa to Uruguay! Some people visit for Mackintosh; some people for the Box; others merely to soak up some Scottish art and culture. We look forward to another year of multicultural exploration of what the Hill House has to offer our visitors, as our team continues to get a better sense of who comes to our site, why, and how we can offer them the best visitor experience.